Web master Tools in SEO

                                               Web master Tools 

Google’s web master tool is essential for any strong SEO effort. The tool set gives you insights into what pages have been indexed on your site, what links are pointing to it; you’re most popular keywords, and much more.

Once you’ve signed up for an account, login to the Google Web master Tools dashboard. From there, you’re able to add your site. You’ll have to first verify that you own the domain. Depending on your host, Google may provide verification through an easy pop-up process that allows you to login and verify in just a couple steps.

Major sections in web master tools

• Search Queries
• Links to your site
• Crawl errors
• Keywords
• Site maps

Search Queries

The Search Queries section shows the keyword that led users to your site. This long list shows which keywords users searched for when they came to your site. In the search queries section, you can also see the number of impressions and the number of clicks, which gives you an idea about the CTR for this keyword.

Links

Here you can see where your back links come from, as well as the pages they are linking to. One of the advanced uses of the links section is to disavow links to your site you deem harmful.

Crawl Errors

The crawl Errors section shows the errors Google bot encountered on your site.

Keywords

Similarly to the Search queries section that also deals with keywords, the keyword section also shows keywords. Here you see what keywords Google has found on your site. The two lists could be different, which means you are not optimizing for what users are searching for.

Site maps

Here you see the site maps of your site Google has found and the number of URL s in them. If the site map is different from what you expect, you can submit a new site map for Google to use.

Also done a blog on on page optimization

                                                                                                                             Arun Tomy