On Page
Optimization
On-page
optimization refers to factors that have an effect on your Web site
or Web page listing in natural search results. These factors are
controlled by you or by coding on your page. Examples of on-page optimization include Meta tags, keyword placement and keyword
density. Contain optimization in head section and body section.
Head
section
Head
section optimization divides into: 1. Title optimization
2. Meta
description optimization
Title
optimization
Key
word must be present in the title, correct use key word in the title
of our every page is extremely important to Google -particularly for
the home pages. The title should be in 55 to 60 words. Title will
gives only once in web page. If forget to name the title, Google will
consider the contents of h2 in the body portion. Using more than
three words in title, it’s difficult to analyze page or content in
site and also using less than three words in title, it’ difficult
to learn what about the page contain.
Meta
description optimization
The Meta description is the short paragraph of text placed in the
HTML of a web page that describes its content. The Meta description
will then appear under your page’s URL in the search results. This
is known as a snippet. You can add a meta description in the <head>
section of your sites HTML.
Important points on Meta description: 1. Meta description should be
unique.
2. Use
155-160 characters.
Body
section
It
provides the valuable information for human readers and is optimized
for high search engine ranking. The headlines are more important than
the regular body for both human readers and for the search engines.
Always include your keywords in the heading tags, preferably as the
first words of the heading. Use alt and link tags it helps to
increase the web ranking.
Points to
remember
-
Avoid items that do not add content to be indexed.
-
Keep your content focused to a single theme per page. Focus on one specific keyword.
-
Never place the same keyword directly beside each other.
Keyword
Optimization
Keyword is the act of researching, analyzing and selecting the best
keyword to target to drive qualified traffic from search engines to
your website. It is the critical step in search engine marketing, if
you do bad job at selecting your target keywords, all your efforts
will lose. Never use hyper link on keyword, because link direct to
other site and automatically our page rank will down.
Authorship
optimization
Authorship optimization or Editorial is the way for article authors
to connect with Google profile to their published content to create
ownership. We make an article and published to the Internet before
ensuring or verifying authority.
Steps of authorship
-
Create Google plus profile
-
Link Google plus profile with our content by adding rel=”author”.
Also done a post on history and evaluation of seo.
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