Arun Tomy SEO Analyst

SEO Consulting Services - Search Engine Optimization Consultants India

SEO services will make the best results to increase the business in large scale. Deliver successful results for your site after search engine optimization.By on-page and off-page optimizations website is ranking in top positions at the search engine results. After SEO works website looks good in improvement and easier to users. Our company gives the assurance that your website should be list in top.

Google Analytics in SEO

Google Analytics

Google Analytics is a tool that helps you keep track of your user activity. This includes how many users entered your website in a specific time, where those users came from, which pages they visited, etc.

Steps in Google Analytics

Go to Google.com/analytics and sign in with G mail account.

Click on new account
Select your tracking options.
It’s definitely up to you if you want to share your data with Google. Make sure that you change your account name to your client account.
Get your tracking code; copy it and paste it in the header code of our CMS so that it is automatically inside the <head> section.

Understanding data's

Visits: - The number of times a user went in your website to look around.
Unique visitors: - The number of people who went in your website for that specific time.
Page views: - The number of pages a visitor has looked at for the duration of his stay in your websites.
Pages/Visits: - it is simply page views divided by Visits.
Average visit duration:- The average time spent by your users in your websites.
Bounce rate: - The percentage of your users going into your website and ‘bouncing out’.
%New visits:- Simply the percentage of the people who have visited your websites for the first time during a chosen specific time period who have already visited your website previous to that time period.

Also see the post on Web master tools in seo

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Web master Tools in SEO

Web master Tools

Google’s web master tool is essential for any strong SEO effort. The tool set gives you insights into what pages have been indexed on your site, what links are pointing to it; you’re most popular keywords, and much more.

Once you’ve signed up for an account, login to the Google Web master Tools dashboard. From there, you’re able to add your site. You’ll have to first verify that you own the domain. Depending on your host, Google may provide verification through an easy pop-up process that allows you to login and verify in just a couple steps.

Major sections in web master tools

Search Queries
Links to your site
Crawl errors
Keywords
Site maps

Search Queries

The Search Queries section shows the keyword that led users to your site. This long list shows which keywords users searched for when they came to your site. In the search queries section, you can also see the number of impressions and the number of clicks, which gives you an idea about the CTR for this keyword.

Links

Here you can see where your back links come from, as well as the pages they are linking to. One of the advanced uses of the links section is to disavow links to your site you deem harmful.

Crawl Errors

The crawl Errors section shows the errors Google bot encountered on your site.

Keywords

Similarly to the Search queries section that also deals with keywords, the keyword section also shows keywords. Here you see what keywords Google has found on your site. The two lists could be different, which means you are not optimizing for what users are searching for.

Site maps

Here you see the site maps of your site Google has found and the number of URL s in them. If the site map is different from what you expect, you can submit a new site map for Google to use.

Also done a blog on on page optimization

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On-Page optimization in SEO

On Page Optimization

On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include Meta tags, keyword placement and keyword density. Contain optimization in head section and body section.

Head section

Head section optimization divides into: 1. Title optimization

2. Meta description optimization

Title optimization

Key word must be present in the title, correct use key word in the title of our every page is extremely important to Google -particularly for the home pages. The title should be in 55 to 60 words. Title will gives only once in web page. If forget to name the title, Google will consider the contents of h2 in the body portion. Using more than three words in title, it’s difficult to analyze page or content in site and also using less than three words in title, it’ difficult to learn what about the page contain.

Meta description optimization

The Meta description is the short paragraph of text placed in the HTML of a web page that describes its content. The Meta description will then appear under your page’s URL in the search results. This is known as a snippet. You can add a meta description in the <head> section of your sites HTML.

Important points on Meta description: 1. Meta description should be unique.

2. Use 155-160 characters.

Body section

It provides the valuable information for human readers and is optimized for high search engine ranking. The headlines are more important than the regular body for both human readers and for the search engines. Always include your keywords in the heading tags, preferably as the first words of the heading. Use alt and link tags it helps to increase the web ranking.

Points to remember

Avoid items that do not add content to be indexed.
Keep your content focused to a single theme per page. Focus on one specific keyword.
Never place the same keyword directly beside each other.

Keyword Optimization

Keyword is the act of researching, analyzing and selecting the best keyword to target to drive qualified traffic from search engines to your website. It is the critical step in search engine marketing, if you do bad job at selecting your target keywords, all your efforts will lose. Never use hyper link on keyword, because link direct to other site and automatically our page rank will down.

Authorship optimization

Authorship optimization or Editorial is the way for article authors to connect with Google profile to their published content to create ownership. We make an article and published to the Internet before ensuring or verifying authority.

Steps of authorship

Create Google plus profile
Link Google plus profile with our content by adding rel=”author”.

Also done a post on history and evaluation of seo.

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History and Evalution of Seo

SEO HISTORY

Google crawling

Process of scanning or following the data on our web page. Our page will scan through a program by Google. It's also follow our linked pages.

Catching

Data are scanned by Google store the information as database.

Indexing

The data's are stored after crawling and catching then the pages are added to the Google search.

content specific

Focusing the same word or using the same keyword in several times in a page.

seo practices

There are two types of seo practices: Black hat practices and White hat practices.

Black hat practices

In black hat seo not following the guidelines of search engine.They doing the practices like content specific and key word stuffing.

White hat practices

In white hat seo follows the search engine rules and policies. By following white hat seo techniques it is easy to understand on crawling. White hat practices focused on the quality of web pages.

Link specific

Adding more links from other websites is called link specific. Not giving the importance for site improvement and modifying, Focused only for links from various websites.

Quality link specific

Google implement a rule to avoid the link specific, that share or add only the quality links on web pages. Otherwise automatically decrease the page ranking.

Passing the juice

It is the power that to be passed to our sites by links from other external websites. It's a vote for our page. Page rank will reduce when the links are passed from our sites. That we are losing our power.

Google ad words

It is an advertising program by Google. Advertisement can be done by paying on Google. Shopping ad, text ad, image ad are the types of Google ad words.

Ad sens

It is a program from Google, that we can earn money from Google. If we have so many users on our sites, we can apply to adsense. They will check our eligibility and they will approve site to enable to show ad. If number of users decrease automatically earnings will reduce.

pogo sticking

Due to the poor design, taking long time to load and confusing about the page, the users not longer on sites. It will reduce our ranking called pogo sticking.

Social media signals

Web pages are shared and liked by social media our ranking will increase. Due to authority likes and shares getting the more power to our sites. Number of users increases authority power of a site increase.

Google panda

Panda is introduced for catching the content spaming in 2011.

Content spaming

Copying the content from other sites(content duplication ) panda will catch.

Content spinning

Content are copying from other pages and pasting as randomly.

Thinny pages

Pages has contain very less content ,will catch panda.

Panda 4.0 Version

Updated version of panda. Google adding a filter on algorithm and it's working on crawling process. If Google has no clarity on the site, it will go to sandbox.

Penguin

Developed to catch the link spaming on the websites. It was introduced in 2012.

Link spaming

1. Link Exchange: Exchange the links between websites.

2. Link Sell : Selling the links for money to the other sites.

3. Comment spaming: commenting on other sites, then taking links

from that sites will catch penguin.

4. Link farming : By a software application automatically creating

the links.

5. Link referral : Creating a profile on other sites, we can submit our

links on that sites.Also we getting more links from

that sites.

6. Wiki spaming: Getting links from wikipedia and also sharing links

on it.

7. Guest blogging: We can create blog on other sites as a guest.

Also we can share our links on that site.

Pirate updation

Pirate updation is developed in 2012 august to catch the content, slides, images and videos are copied from our sites and published in other sites without our knowledge. We can file a complaint to Google as per the Digital Millennium Act. Google will remove or suspend that sites from search engine.

Parked Domain

Registration of domain name without that domain being associated with any services. This has been done for reserving the domain name for future development. We can sell the domain to others.

Exact Mat Domain (EMD)Updation

Creating domain using exact keyword is called EMD. Google will catch the website if there are no improvements and services. In EMD period we have to achieve a position otherwise Google remove the site from search result. EMD updation introduced on 2012 September.

Pigeon updation

Google Pigeon was released on July 2014. Update is aimed to increase the ranking of local search. This update provides the results on the location of user.

Hummingbird Update

Google started hummingbird on September 2013. This concept is based on the semantic search and giving the exact and deep information on search results. In hummingbird results are given by Google depending on feedback of users. The only defect is that Google never check, the given information is right or wrong. Google listed it by feedback of users.

Rank brain

Rank brain is an artificial intelligence system by Google introduced on October 2015. It helps Google to process search results and provide more relevant search results for users. If we typed in wrong words, the Google intelligence thinks it and giving the exact results that we are expecting.

Mobilegeddon

Mobilegeddon is a Google algorithm update on April 2015.It gives the priority to web sites that display well on smart phones. Changes do not affect searches made from desktop or laptop. Text should be readable without tapping or zooming, not allow the horizontal scrolling and responsive design is must for mobile friendly sites this are the main criteria in mobilegeddon algorithm. Google will be named the site is mobile friendly or not.

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